WFM Data Policy
Waste-Free Mail (WFM) Technology software captures individual preferences and
address updates to help reduce unwanted mail and improve deliveryaccuracy.
Mail Preferences
- Unsubscribe from specific mailings
- Choose digital delivery over hard copies
Address Updates
- Remove individuals who are no longer at the address
- Correct inaccurate addresses
WFM does not disclose names or addresses to mailers for creating new mailing lists.
Information is shared with mailers only to process mail preferences and address updates,
ensuring mailing lists are properly maintained.
Operational Sustainability: Companies tend to focus on dealing with products at their end of life, e.g., recycling or safe disposal. While this is good, being sustainable at the start of products’ lives — such as reducing materials during production — can be far more sustainable than the end-of-life approach.
Vishal Agrawal is Henry J. Blommer Family Endowed Chair in Sustainable Business and Professor of Operations Management at the McDonough School of Business, Georgetown University
